Driving Growth through Digital Excellence & Leadership

Based in Zurich, I am currently the Leader for B2B Marketing & Principal of Digital Marketing at Randstad Switzerland. With over 12 years of experience at the intersection of performance marketing and data analysis, I help organizations navigate the complexity of the modern B2B landscape.

Turning Data into Human Connections

My career has been built in the “online sphere,” but my focus is on business outcomes. From optimizing complex CRMs and ATS to scaling e-commerce and job platforms, I believe that B2B Marketing is the engine of sustainable growth. I specialize in transforming raw data into actionable strategies that align marketing with sales reality.

Sharing Knowledge & Empowering Teams

Marketing doesn’t happen in a vacuum. Beyond my role at Randstad, I am deeply committed to education. Whether coaching internal teams or lecturing for Bachelor and Master students at the University of Applied Sciences Western Switzerland (HES-SO), my goal is to bridge the gap between academic theory and field-tested digital expertise.

Let’s Connect

Always curious about the next shift in technology and hardware, I’m open to discussing B2B trends, data-driven strategies, or leadership.

Let’s connect on LinkedIn

Send me an Email

Note: This platform is currently evolving to host deeper insights on B2B Marketing. Stay tuned.